I'm cracking up -- there's a huge GoogleAd in my sidebar, "How to Sleep More" in approximately 14 point typeface.
For me, it's not really that complicated: Go to bed.
Here's the Monopoly version: Go to bed. Go to directly to bed. Do not check your email. Do not update your blog. Do not watch yet-another-repeat of Sex and the City. Turn off the damn TV, put the computer to sleep, and Go. To. Bed.